Strategy, creation and execution of a B2C campaign around flowers and plants in Flanders
VZW Vlaams Centrum voor Agro- en Visserijmarketing
Notice summary
VLAM – horticulture wants to develop and roll out a new B2C campaign for flowers and plants. The assignment starts from the strategic challenge of reversing the declining trend in spending on horticultural products, with an emphasis on activation and increasing the purchase frequency among Flemish consumers. The campaign should make flowers and plants more relevant in people's daily lives. It should create spontaneous purchase and usage moments, lower barriers, and strengthen…
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